Digital Signage Expo 2017 Seminar to Present

數字標牌博覽2017年研討會

Five-Part Corporate Communications Seminar Program

企業交流研討會

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for Corporate Communicators, in its all-new five-part Digital Signage Corporate Communications Seminar Program at DSE 2017 March 29-30, 2017.

亞特蘭大 - 數字標牌博覽會（DSE）是世界上最大的國際貿易展覽會和教育會議，致力于數字顯示，互動技術和數字通信網絡，將展示專為企業通訊員設計的整個教育計劃，全新的五部分DSE 2017數字標牌企業通信研討會計劃2017年3月29-30日。

Wednesday, March 29

3月29日星期三

8 a.m. Keynote: Learning from Corporate Communications Wins (and Losses)

This seminar will discuss strategies for implementing a solution or searching for support to implement a solution; how to identify the common areas requiring help; how to assess the internal skillset and how to find the right external support; and how to keep a digital signage system relevant and operational over the long-term.

上午8點主題演講：從企業溝通中學習得失經驗

本研討會將討論實施解決方案或尋求支持以實施解決方案；如何辨別某個領域是否需要幫助；如何考核內部技能以及找到正確的外部支持;以及如何使數字標牌系統在長期內保持相互關聯和可操作性。

9 a.m. The Corporate Communication Content Challenge: How to Get it Right While Not Breaking the Bank

This session will discuss what makes corporate communications so different, the possible pitfalls and how to overcome them; identify free and nearly free professional tools that can become part of your daily toolbox; and how to leverage the power of your team to distribute the authorship role to empower others within the enterprise to make content.

上午9點企業溝通內容挑戰：如何“物盡其用”以獲得成功

這個會議將討論是什么使企業溝通如此不同，可能會出現的的陷阱和如何克服它們；識別自由且幾乎免費的專業工具，可以成為您的日常工具箱的一部分;以及如何利用您團隊的力量分配角色，以授權企業內的其他人制作內容。

2 p.m.  The Workplace of the Future: Why My Talent Leader Has Become Our Biggest Digital Communications Advocate

This session will explain how digital technologies can be deployed for employee communications and engagement initiatives with dramatic results; why some of the world’s leading CEO’s are now putting “employee success” above “customer success”; and how to calculate a return on investment for an engagement program that a CEO will buy.

2 p.m.未來的工作場所：我的老板成為了我們最大的數字通信倡導者

本次會議將解釋如何將數字技術部署用于員工溝通和參與計劃，并取得顯著成效；為什么一些全球領先的CEO現在將“員工成功”置于“客戶成功”之上;以及如何計算CEO將要購買的參與計劃的投資回報率。

Thursday, March 30

3月30日星期四

9 a.m. Learn How Strategy Eats Content for Breakfast

In this session, attendees will learn how to identify objectives, conduct a communications assessment, assemble a content team, commit to an editorial calendar, launch and promote a program, and use the “get it-got it-good” formula for engaging employees.

9 a.m.學習如何更好地消化并完成目標

在本次會議中，與會者將學習如何確定目標，進行溝通評估，組成內容團隊，定下編輯日歷，啟動和推廣計劃，以及使用“get it-got it-good”公式來吸引員工。

11 a.m.  A Manulife Case Study: How Digital Corporate Communications Works for Us

This session will explore how digital signage can change the way companies communicate with employees; how to create a strategy for people, process and technology, from planning to rollout; and best practices for creating content that can help drive traffic to other complementary internal communications channels.

上午11點Manulife案例研究：數字公司通信如何為我們工作

本次會議將探討數字標牌如何改變公司與員工溝通的方式；從規劃到推廣，如何為人、流程和技術創造戰略；創建內容的最佳做法，可以幫助將流量導向其他互補的內部溝通渠道。

Registration for any of DSE’s Fundamentals seminars, or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有關DSE’s(數字標牌博覽會)基礎研討會及2017DSE(數字標牌博覽會)教育研討的注冊信息由BroadSign International贊助支持并有資格獲得數字標牌博覽會專家組（DSEG）認證更新學分，可在此網站查詢：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

該在你的日歷里標注啦：2017 DSE®（數字標牌博覽會）將在2017年3月28—31日舉行，觀展時間：3月29—30日，地點：拉斯維加斯州的拉斯維加斯會議中心。預留展廳請聯系Andrea Varrone：（770）817-5905。更多信息，請訪問www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以關注DSE微博（@ DSExpo）或臉譜網（facebook.com / DSExpo）查看有關 2017數字標牌博覽會的更新內容，或搜索# dse2017。查看全年的新聞和信息，請訪問數字標牌門戶網站：www.digitalsignageconnection.com。

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About DSE

關于DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.  

由Exponation有限責任公司開發的數字標牌博覽會與數字內容展覽共同協作，將于2017年3月28—31日在拉斯維加斯會議中心舉行，3月29日-30日可進入展覽大廳觀展。數字標牌博覽會是世界上最大的和舉辦時間最長的研討會和貿易展，致力于為客戶，員工，組織展示創新的數字通信和提供互動技術解決方案。數字標牌博覽會在2004推出，是數字標牌市場的第一個項目，已經成為在這個快速發展的行業增長的重要因素。到場的專業終端用戶代表均來自主要行業類別的決策者，如零售，餐飲，醫療保健，教育，酒店和交通行業，以及其他主要利益相關者，包括廣告執行，品牌營銷和系統集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超過200家參展商提供技術和服務，包括硬件，軟件，網絡，交付和產品內容來自全球各地。數字標牌博覽會還在世界各地提供了大量多元化的數字標牌和戶外數碼教育計劃，超過125的教育工作者和最多樣化的教育機會，包括各地現場巡回教育，結構化的8個課程可保證通過專業資格認證。2017年的計劃包括12場教育活動，40場研討會，每門課程均包含主題演講，以及針對相關產業的42場圓桌討論會和28場免費展示在劇院上演。

For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com

欲了解更多信息，請聯絡通訊代表

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com