Digital Signage Expo 2017 to Present

2017數字標牌博覽會

Five-Part Retail Sector Seminar Program

零售業應用研討會計劃

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for the Retail sector, in its all-new five-part Digital Signage Retail Seminar Program at DSE 2017 March 29-30, 2017.

亞特蘭大 - 數字標牌博覽會（DSE）是全球最大的國際貿易展覽會和教育會議，致力于數字顯示、互動技術和數字通信網絡，將為以零售業為特色的數字標牌體系準備了系列教育計劃，數字標牌零售業應用研討會計劃于2017年3月29日至30日舉行。

Wednesday, March 29

3月29日星期三

8 a.m.  How Coca-Cola Uses Digital Signage at a Global Scale

This session will discuss best practices from Coca-Cola’s experience innovating on an iterative process, through years of digital signage strategy development; proposed industry standards that can be applied as an industry-wide framework to unlock digital marketing capability; and insight into the signage ecosystem and how to implement a similar solution.

上午8點：可口可樂如何在全球范圍內使用數字標牌

本次會議將討論可口可樂通過多年的數字標牌戰略開發在迭代過程中創新的最佳實踐；提出可以解決數字營銷能力的應用行業框架的行業標準；并深入了解數字標牌生態系統以及如何實施類似的解決方案。

9 a.m.  Building a Roadmap for Creating an Engaging Digital Experience in Retail

This session will discuss the variety of options available for shopping centers, including touchscreens, interactive digital signage, large-format and other technologies; consumers’ growing need for experiences and how shopping centers and retailers can plan and implement digital experiences that connect with mobile consumers, increase shopper convenience, build partnerships and boost revenue; and how digital technology has enhanced the in-store experience and is allowing shopping centers and retailers to connect with mobile consumers, increase shopper convenience and promote an online presence.

上午九點： 構建數字標牌零售領域生態圈

本屆會議將討論購物中心可用的各種選擇，包括觸摸屏，交互式數字標牌，大幅面墻體屏和其他技術；消費者日益增長的體驗需求以及購物中心和零售商如何規劃和實施與移動消費者建立聯系的數字體驗，以提高購物者便利性，建立合作伙伴關系以提高收入;以及數字技術如何增強了店內體驗，并允許購物中心和零售商與移動消費者聯系，增加購物者的便利性并促進在線展示。

4 p.m.  How Sam’s Club Brought the Kansas City BBQ Tour to Life

This session will discuss how to create message integration between digital and online tactics; how to bring in-store retail-tainment events to life using digital methods; and how to use technology to target messages to very specific audiences.

下午4點：山姆俱樂部的堪薩斯城燒烤之旅

本課程將討論如何在數字體驗和在線戰術之間進行消息集成；如何使用數字方法將零售店內的零售事件帶入生活；以及如何使用技術將消息定位到特定的受眾。

Thursday, March 30

3月30日星期四

9 a.m.  Getting to the Heart of How Consumers Shop is Now a Reality

This session will discuss how to accurately predict consumer preferences; how to drive immersive user experiences and measure their effectiveness; and best practices for implementing visualization and neuroscience tools to validate a brand experience.

上午9點：消費者購物的現實化消費心理

本課程將討論如何準確預測消費者偏好；如何推動沉浸式用戶體驗并衡量其有效性；以及實施可視化和神經科學工具以驗證品牌體驗的最佳實踐。

2 p.m.  Shopping on the Holodeck

This session will explore the development of digitally integrated shopping environments and the needs of an emerging customer; investigate how to view digital environments like virtual reality as a way to actually reverse the flow of customers from traditional stores to digital platforms; and what happens when screens are not the delivery method for digital content.

下午2點：在Holodeck購物

本次會議將探討數字化綜合購物環境的發展和新興客戶的需求；研究如何將虛擬現實等數字環境視為實際扭轉客戶從傳統商店流向數字平臺的方式；以及當屏幕不是數字內容的傳送方法時會發生什么。

Registration for any of DSE’s Fundamentals seminars, or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有關DSE’s(數字標牌博覽會)基礎研討會及2017DSE(數字標牌博覽會)教育研討的注冊信息由BroadSign International贊助支持并有資格獲得數字標牌博覽會專家組（DSEG）認證更新學分，可在此網站查詢：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

該在你的日歷里標注啦：2017 DSE®（數字標牌博覽會）將在2017年3月28—31日舉行，觀展時間：3月29—30日，地點：拉斯維加斯州的拉斯維加斯會議中心。預留展廳請聯系Andrea Varrone：（770）817-5905。更多信息，請訪問www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以關注DSE微博（@ DSExpo）或臉譜網（facebook.com / DSExpo）查看有關 2017數字標牌博覽會的更新內容，或搜索# dse2017。查看全年的新聞和信息，請訪問數字標牌門戶網站：www.digitalsignageconnection.com。

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About DSE

關于DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

由Exponation有限責任公司開發的數字標牌博覽會與數字內容展覽共同協作，將于2017年3月28—31日在拉斯維加斯會議中心舉行，3月29日-30日可進入展覽大廳觀展。數字標牌博覽會是世界上最大的和舉辦時間最長的研討會和貿易展，致力于為客戶，員工，組織展示創新的數字通信和提供互動技術解決方案。數字標牌博覽會在2004推出，是數字標牌市場的第一個項目，已經成為在這個快速發展的行業增長的重要因素。到場的專業終端用戶代表均來自主要行業類別的決策者，如零售，餐飲，醫療保健，教育，酒店和交通行業，以及其他主要利益相關者，包括廣告執行，品牌營銷和系統集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超過200家參展商提供技術和服務，包括硬件，軟件，網絡，交付和產品內容來自全球各地。數字標牌博覽會還在世界各地提供了大量多元化的數字標牌和戶外數碼教育計劃，超過125的教育工作者和最多樣化的教育機會，包括各地現場巡回教育，結構化的8個課程可保證通過專業資格認證。2017年的計劃包括12場教育活動，40場研討會，每門課程均包含主題演講，以及針對相關產業的42場圓桌討論會和28場免費展示在劇院上演。

For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com

欲了解更多信息，請聯絡通訊代表

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com