Digital Signage Expo 2017 Seminar to Present

2017數字標牌博覽會

Five-Part Restaurant Seminar Program

餐廳行業應用研討會計劃

Atlanta–Digital Signage Expo(DSE),the world’s largest international trade show and educational conference dedicated to digital displays,interactive technology and digital communications networks,will feature an entire educational program designed specifically for the Restaurant sector,in its all-new five-part Digital Signage Restaurant Seminar Program at DSE 2017 March 29-30,2017.

亞特蘭大-數字標牌博覽會（DSE）是全球最大的國際貿易展覽會和教育會議，致力于數字顯示，互動技術和數字通信網絡，將為餐廳行業設計一個專門的全面教育計劃，數字標牌餐廳行業應用研討會計劃在2017年3月29-30日2017數字標牌博覽會舉行。

Wednesday,March 29

3月29日星期三

8 a.m.Learn How to Get Started with Data-Driven Digital Signage from TGI Fridays

This session will discuss the concept of data-driven signage;what capabilities to look for in a content management system to enable data-driven digital signage;and basic-to-advanced techniques to deliver the right content in the correct context.

上午八點：從TGI Fridays學習使用數據驅動的數字標牌

本課程將討論數據驅動數字標牌的概念；從基礎到高級技術，在內容管理系統中通過構建哪些功能來實現數據驅動的數字標牌，以在正確的上下文中提供正確的內容。

9 a.m.Transforming the Customer Experience in the Drive Thru Lane at Dunkin’Donuts

This session will discuss why it is important for business owners to work with integrators who can help deliver reliable,serviceable,cost-effective outdoor signage solutions;exactly how to utilize outdoor digital displays to enhance business;and why it is important to embrace the latest technology and make the leap from static messaging to digital display.

上午九點：通過Dunkin'Donuts學習改善客戶體驗

本次會議將討論為什么業務所有者必須與能夠提供可靠、可維護、具有成本效益的戶外標識解決方案的集成商合作；如何利用戶外數字標牌來增強業務；最新技術以及從靜態消息傳播轉化到數字顯示技術的重要性。

2 p.m.2016:A McDonald’s Digital Menu Retrospective

This session will cover what went right,what went wrong,and what could have been done better.Attendees will learn what it takes to deploy digital menu boards at the scale of McDonald’s,the challenges of managing content for the largest QSR digital signage platform in the world,and what might have been done differently.

下午兩點：麥當勞數字菜單項目回顧

這個會議將分析麥當勞數字菜單什么地方是成功的的，什么地方還有所不足，以及如何可以做得更好。與會者將學習挑戰如何在像麥當勞這樣的全球最大規模連鎖店建立大規模的餐飲行業數字標牌內容平臺，以及還可以采取什么樣不同的部署措施。

Thursday,March 30

3月30日星期四

9 a.m.Automating Digital Menu Content for Operational Efficiency

This session will identify variation categories on menu boards to understand how data could be organized and how to target content;how to enhance the ability to customize content while minimizing operational time required to execute;and best practices for creating content that is automation-friendly.

上午九點：自動化數字菜單內容的操作效率

本課程將確定菜單板上的變體類別，以了解如何組織數據以及如何定位內容；如何增強自定義內容的能力，同時最小化執行所需的操作時間，和創建自動化友好的內容的最佳實踐。

11 a.m.Learn from Our Mistakes So You Don’t Make Them Too

In this session,panelists will share some of their lessons learned along the way,including both successes and failures,in order to help attendees learn from their experiences.

上午11點：從我們的錯誤中學習以避免犯類似的錯誤

在本次會議中，小組成員將分享他們在整個過程中所獲得的一些經驗教訓，包括成功和失敗，以幫助與會者學習他們的經驗。

Registration for any of DSE’s Fundamentals seminars,or any of the DSE 2017 educational conference seminars,which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group(DSEG)certification renewal credits,is available online atwww.dse2017.com.

任何有關DSE’s(數字標牌博覽會)基礎研討會及2017DSE(數字標牌博覽會)教育研討的注冊信息由BroadSign International贊助支持并有資格獲得數字標牌博覽會專家組（DSEG）認證更新學分，可在此網站查詢：www.dse2017.com。

Mark your calendar now:DSE®2017 is scheduled for March 28-31,2017,with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas.To reserve exhibit space contact Andrea Varrone at(770)817-5905.For more information,visitwww.dse2017.com.

該在你的日歷里標注啦：2017 DSE®（數字標牌博覽會）將在2017年3月28—31日舉行，觀展時間：3月29—30日，地點：拉斯維加斯州的拉斯維加斯會議中心。預留展廳請聯系Andrea Varrone：（770）817-5905。更多信息，請訪問www.dse2017.com。

You can follow DSE on Twitter(@DSExpo)or Facebook(facebook.com/DSExpo).For all DSE 2017 updates,use#dse2017.For year-round news and information on digital signage,visit DSE’s Digital Signage Connection web portal atwww.digitalsignageconnection.com.

您可以關注DSE微博（@DSExpo）或臉譜網（facebook.com/DSExpo）查看有關2017數字標牌博覽會的更新內容，或搜索#dse2017。查看全年的新聞和信息，請訪問數字標牌門戶網站：www.digitalsignageconnection.com。

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About DSE

關于DSE

DSE,produced by Exponation LLC,is co-located with the Digital Content Show,and will be held at the Las Vegas Convention Center March 28-31,2017 with access to the Exhibit Hall March 29-30.DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer-and employee-facing organizations.Launched in 2004,DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry.Professional end-user attendance represents decision-makers from key industry categories such as retail,restaurant,healthcare,education,hospitality and transportation,as well as other key stakeholders,including advertising executives,brand marketers and systems integrators.

由Exponation有限責任公司開發的數字標牌博覽會與數字內容展覽共同協作，將于2017年3月28—31日在拉斯維加斯會議中心舉行，3月29日-30日可進入展覽大廳觀展。數字標牌博覽會是世界上最大的和舉辦時間最長的研討會和貿易展，致力于為客戶，員工，組織展示創新的數字通信和提供互動技術解決方案。數字標牌博覽會在2004推出，是數字標牌市場的第一個項目，已經成為在這個快速發展的行業增長的重要因素。到場的專業終端用戶代表均來自主要行業類別的決策者，如零售，餐飲，醫療保健，教育，酒店和交通行業，以及其他主要利益相關者，包括廣告執行，品牌營銷和系統集成商。

More than 200 exhibitors feature technology and services including hardware,software,network,delivery and content from around the globe.DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world,with more than 125 educators and the largest variety of educational opportunities,including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks.The 2017 program will be comprised of 12 pre-and post-show educational events,40 general conference seminars,including a specialized keynote presentation for each educational track,as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超過200家參展商提供技術和服務，包括硬件，軟件，網絡，交付和產品內容來自全球各地。數字標牌博覽會還在世界各地提供了大量多元化的數字標牌和戶外數碼教育計劃，超過125的教育工作者和最多樣化的教育機會，包括各地現場巡回教育，結構化的8個課程可保證通過專業資格認證。2017年的計劃包括12場教育活動，40場研討會，每門課程均包含主題演講，以及針對相關產業的42場圓桌討論會和28場免費展示在劇院上演。

For more information,contact Communications Representative

Geri D.Wolff,Market Works International,Inc.(386)447-0018

gwolff@market-works.com

欲了解更多信息，請聯絡通訊代表

Geri D.Wolff,Market Works International,Inc.(386)447-0018

gwolff@market-works.com