零售行業從來沒有像當下這么艱難，但我們同樣見證著諸多創新模式下的零售奇跡，零售業態需要什么樣的迭代才能迎合當下物聯消費時代呢？

零售早已經不再是貨物的買賣或者純粹的服務供給。在消費短缺的時代，零售業態以拿到入場券以及擁有貨源而取勝；再后來市場開放，零售入場券易得，但是競爭逐步加劇，零售業態在提供優質產品的同時消費者開始關注服務以及消費環境，此期間從國外舶來了商超的概念（supper market）。時間到了本世紀第一個10年，網購開始出現，簡單講網購最大的貢獻是便捷了貨物流通以及降低了流通成本。

對于今天的零售，我們不急于定義他，我們可以向內自問，我們需要什么樣的零售環境，是否期望閑暇之余能夠逛逛購物中心，去到網紅地打卡，是迫切需要買到某個特定商品嗎，不! 我們更多是追尋一種對味的消費環境，在這個環境中可以讓消費者感受到品牌的外在和內涵，可以讓消費者觸動和得到啟發……

上元光電零售數字顯示的軟件和硬件就是為了給消費者提供更加溫馨以及貼心的購物體驗，幫助品牌提供更多的與消費者觸碰和溝通的平臺，讓零售品牌真正成為最懂社區居民的好鄰里和二當家。

針對零售行業，我們以小博大，在零售場景的主要流量口開發貼合場景的數字顯示產品，恰到好處的出現以及小而美的呈現，不張揚但有力量。系列產品可以滿足集群布設和集群管理，講好品牌故事，感受萬眾擁躉！

The retail industry has never been so difficult as it is now, but we are also witnessing retail miracles under many innovative models. What kind of iterations does the retail industry need to meet the current IoT consumption era?
Retail has long ceased to be the sale of goods or the mere provision of services. In the era of shortage of consumption, the retail format wins by getting admission tickets and having the supply of goods; after that, the market opens up and retail admission tickets are easy to obtain, but the competition gradually intensifies. While the retail format provides high-quality products, consumers begin to pay attention to services as well as the consumption environment, the concept of “super market”was imported from abroad during this period. In the first decade of this century, online shopping began to appear. Simply speaking, the biggest contribution of online shopping is to facilitate the circulation of goods and reduce the cost of circulation.
For today's retail, we are not in a hurry to define it. We can ask ourselves what kind of retail environment do we need, and whether we expect to be able to go shopping in malls and check in at an internet-famous site in spare time. Is it urgent to buy a certain specific product? no! We are more looking for a consumer environment that matches our consumption taste, in this environment, consumers can feel the appearance and connotation of the brands, and consumers can be touched and inspired...
The software and hardware of YEALUX in retail digital display is to provide consumers with a warmer and more intimate shopping experience, help brands to provide more platforms for engagement and communication with consumers, and make retail brands become good neighbor and second home who truly understand the community residents.
Focus on the retail industry, we develop LED digital display products that fit the scene in the main traffic ports of the retail scenarios with a small and broad perspective. YEALUX new designs for retail display solution appear just right in time, small and beautiful presentation, humble but powerful. YEALUX retail display series products can satisfy the cluster deployment and centralized cluster management, tell a good brand story, and feel the fans!